Saturday, January 30, 2010

Getting your safety message heard

While on my way to a ski resort on a chartered flight from a popular ski holiday operator in the U.K., I was surprised to find that the in-flight safety message has been given a much needed face-lift.

First of all, the message was in the form of a short video clip that was shown on screens in front of the passengers. The exits were still indicated live by the air stewards but the main bulk of the message was pre-recorded. The images and sound were clear so it was possible to see and hear what passengers are required to know.

Secondly, the message was delivered by a little girl dressed in air stewardess uniform. The rest of the cast were all from a similar age group, dressed up as adults doing silly things on aircrafts. The words were the same as that you would hear from an adult but it was far more effective to have this wee girl tell us how to be safe on an aircraft. Quite a few ladies went 'awwww' when they saw the sweet little girl and their attention was immediately captured. Some of the other passengers giggled at every line as there is some comedic value in the situation, I guess. I was well amused and watched on to satisfy pure curiosity.

It was pleasant to see that the tour operator had taken the pains to try to draw attention to safety procedures in an imaginative manner. More often than not people fall asleep or are engrossed in whatever in-flight entertainment they had furnished themselves with and could not care less about the safety message.

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